Feel Good Flowers Toronto
May - July 2020
Follow on Instagram at #FeelGoodFlowersTO
Feel Good Flowers: Symbols of hope, expressions of thanks for front line hospital workers
100% of donations went to Toronto hospitals.
The Story of Hope
I am so pleased to have been the official photographer for the Feel Good Flowers Toronto initiative that took place across Toronto hospitals during COVID-19. A big thank you to Amy Burstyn-Fritz for her creative initiative to launch this feel good project.
Installation # 1 Women's College Hospital
#FeelGoodFlowersTO installation at Women's College Hospital designed by Jackie O Events and made possible by Women of Burgundy.
This Feel Good Flowers installation was set up at Women's College Hospital in advance of Mother's Day and the 200th National Nursing Week to show our appreciation for all the mothers and front line hospital workers saving lives during this pandemic and every day, year round.
We are continuing to support women and mothers both today and ongoing through our Feel Good Flowers fund as we raise donations to directly support Women's College Hospital as it revolutionizes the health of women.
Please consider donating through the link to directly support this amazing hospital.
Installation # 2 Sick Kids Hospital
Where Art Meets Health Care
Mother's Day 2020: Flowers were installed around the sculpture in front of the Hospital for Sick Children. Lea Vivot is the artist behind the "Endless Bench" sculpture which she donated to Sick Kids in 1984 in memory of her son Morris, July 7th, 1977 to October 18th, 1979 in appreciation for the excellent care received by him and countless others from the hospital staff. Lea is seen in the white jacket above.
The sculpture represents the bond between mothers and their children and was particularly moving on this Mother's Day when so many families are not able to be together. Feel Good Flowers' floral artist Stemz Flowers worked with Lea to create a living installation to complement the bench's eternal message of hope. We used 476 flowers to echo the 476 messages of love, hope, and inspiration inscribed on the bench contributed to the artist by members of the cultural, scientific, political, and other walks of life from all over the world.
Meet One Health Care Hero
Healthcare heroes need your help and support in order to continue to provide the best care possible for children and their families and stay safe while doing their job. SickKids has made prudent investments in equipment and resources to ensure COVID-19 preparedness. These necessary efforts come with increased cost pressures. Please consider donating through the link in our bio to support this amazing hospital.
Meet nurse Kristina Jovanovic, a CHS at Sick Kids. She has 2 daughters, age 13 and 15, and is selflessly spending Mother's Day working a 12 hour shift to help other families in need. She is featured in the denim jacket above.
Kristina told us, “Nursing is a 24 hour a day 7 days a week job and we take it seriously. It’s not hard to do. I’m a mother and I’m thankful to be here today to support all mothers.”
Installation #3 Toronto General Hospital
And help Feel Good Flowers continue to share these message of hope and reach our fundraising goal by sharing this post to your story with the hashtag #FeelGoodFlowersTO. Thank you to everyone who donated to directly support these amazing hospitals.
Installation #4 Toronto Western Hospital
And help us share the message of hope and reach our fundraising goal by sharing this post to your story with the hashtag #FeelGoodFlowersTO
Video by Images Life Media
See my 10 seconds of fame in this awesome video created by Luis Moriera from Images Life Media. Check out the amazing video Luis created for the launch of our Feel Good Flowers campaign!
I just want to point out that we all worked with masks and only took them off briefly for our interviews while keeping safe social distance. COVID friendly:)
Some Vendor Love
I want to mention all of the vendors who have helped with the campaign so far, and as Amy Burstyn Fritz, mastermind of the entire operation said, "We couldn't ask for a better team to execute this labour of love." Special mention to:
Concept and Planning
Amy Burstyn Fritz | president of Burstyn Inc.
111 Queen Street East, Suite 320 Toronto, ON, M5C 1S2
burstyninc.com | @burstyninc
Luis Moriera at Images Life Media
115 Walnut Ave, Toronto, ON M5V 2S1
Florals at Womens' College & Toronto Western
Todd Kjargaard at Jackie O
21 Carlaw Ave, Toronto, ON M4M 2R6
Florals at Hospital for Sick Children
Fiona and Lindsay at Stemz
31 Saulter St Unit 2, Toronto, ON M4M 2H7
Florals at Toronto General
Frank Rea at Forget Me Not Flowers
594 Chartwell Rd, Oakville, ON L6J 4A5
Florals at Baycrest Health Services
711 College St, Toronto, ON M6G 1C2
Thank you to everyone who supported this wonderful initiative!